Data
Canonical product and variant structures
Commerce architecture
built around real complexity.
A controlled-development ecosystem connecting catalogue data, search, recommendations, customer experience and commerce operations.
575 products1,630 variants4,476 image assets936 relationships
THE BUSINESS PROBLEM
Growth needed one reliable product language.
A substantial catalogue cannot scale when product, variant and media relationships are interpreted differently across systems.
Herens designed data contracts, catalogue architecture, intelligent finding, product journeys, basket and checkout as one connected product.
Discovery
Search, filters and AI-assisted finding
Commerce
Product, basket and checkout journeys
Quality
Explicit tests and controlled project status
30-MINUTE INITIAL CONVERSATIONYou do not need to solve it
You do not need to solve it
on your own.
Describe the current situation. We will help identify the cause and choose a sensible first step.
Book a consultation ↗